When you have a website you will want people to find your page and the only way to do it is to optimize your site with the right phrases and words so that when people are in the search engine they are able to spot your page.
Once Google sees that your page is relevant to the searches, it will index the page or the key word, and when another site uses the same keyword the will be able to find your page, however it is important to have at least five keywords that revolve around your product since people will not use one keyword.
Create SEO optimized title tags that have keywords, create key driven and straight forward title tags for the web pages title tags tell Google and the searches what your page is all about and the reason why it is relevant.
When you page is showing up on Google your company name is what will show up first and that will be followed with the city, for the title tags start with the location, add the keyword and then you company and make sure they do not exceed 55 characters.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
Whenever you are selling products and services make use of keywords that will be used by people when they are probably looking for something, this makes your page to get more focused and be more relevant to searchers, that way Google goes ahead and places you in front of your competitors of those pages that are unclear, confused and worse.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
The meta descriptions are meant to convince Google users to use the link and then be able to view the webpage, this is why you need to keep your meta descriptions below 140characters so that they are not cut off by Google and this includes your company name ,key word you are targeting, location and a call to action.
Once you page is getting many clicks by the Internet users, Google considers your page to be relevant and therefore will rank your page higher as much as Meta descriptions are not ranking factors.